With over 20 years of experience in the field of road safety, Tara Casanova Powell is the Principal of Casanova Powell Consulting, an independent traffic safety research consulting firm, and the current Executive Director for the Association of Traffic Safety Information Professionals (ATSIP). Tara is also the Program Coordinator for the Annual Lifesavers National Conference on Highway Safety Priorities, and the project lead for a NHTSA cooperative agreement with the Network of Employers for Traffic Safety.